Dove, a longtime drugstore favorite, is now joining the upscale beauty ranks by opening the first North American Dove Spa in Canada in a few weeks. (They're already open in England). Continuing on with its "Real Beauty" campaign, the company plans to open upward of 50 locations within the next five years.
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Blame it on that ever-expanding Jolie-Pitt brood: I've been reading lots of reports about the increasing popularity of fertility spa treatments. This is not limited to big cities, where career women may be postponing having children. In Ohio, BecomingMom, a "Pregnancy Spa and Imaging Center" offers a 50-minute Preconception Massage for $69, and Peaceful Beginnings in North Carolina offers the same at $40 for 30 minutes.
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OK, so the way that your compact snaps shut, or the sounds that your atomizer makes may not have the same effect on your senses as the way your body lotion feels on your skin, or the way a smoky eye makes you look sexy, but don't kid yourself, hearing does play a part on the the beauty products that you choose to purchase.
For example, Estee Lauder and Lancôme have both created a snug-fitting lipstick cap that makes a clicking noise when it's closed. This gives you the assurance to know that the cap won't fall off and cause any mess inside of your makeup case or purse.
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Indiana Jones isn't going to like this: In northern Israel, a spa offers a unique massage that isn't for the squeamish. At Ada Barak's spa, you can have six massage therapists work on loosening tight, sore muscles. The only catch: they're snakes.
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