Almay has announced model and actress Leslie Bibb as their newest brand ambassador. You may remember this funny lady from Talladega Nights: The Ballad of Ricky Bobby, Iron Man, or even from her brief stint on Entourage.
This time, Leslie will be acting in commercials and appearing in online, in-store, and print ads. Also, I just discovered that she is going to be in the new Summer movie Confessions of a Shopaholic, which I can't wait to see.
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In the '90s, celebrities weren't as popular and influential as they are today — especially when it comes to beauty endorsements. Now, a New York Times article shows that the age of celebrity-endorsed products is just heating up. According to the story, celebrities appeared in nearly 14 percent of ads last year — more than twice the number of those 10 years ago.
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Well, that didn't last long. Keira Knightley, who last year replaced Kate Moss as the face of Coco Mademoiselle perfume, is being replaced herself. Chanel's new pick is 18-year-old Emma Watson, best known for her role as Hermione Granger in the Harry Potter movies.
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Coming this August to a Target store near you are three, more affordable versions of designer cosmetics collections by Jemma Kidd, Pixi Cosmetics, and Napoleon Perdis. The reason for the push, according to consultant Allan Mottus, is that "Target is not doing well in mass beauty." Aside from Sonia Kashuk, a brand that they have a financial relationship with, the beauty department is not being properly maintained.
Prepare yourself to see TV, print, and online ads promoting the new brands along with in-store testers to encourage shopper interaction with the products. Each of the brands have modified their collections for the mass appeal, however they claim to remain similar to the coveted designer products.
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Would you give up mascara. Allergan, the maker of Botox, hopes you will. The company is working on a drug to make eyelashes grow longer.
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