Sonia Kashuk Is Launching Skin Care at Target — Time to Freak Out

Sonia Kashuk is the self-titled "brush lady," bringing quality animal-hair tools to Middle America by way of Target. Now the beauty mogul is branching out into skin care.

"We're introducing a few novelty items that I think are amazing and work well," she explained. "It's about making great product that looks chic at a great price and performance, of course."

The star of the three-product launch is the exfoliating cleanser, which is actually an updated version of face wash Sonia sold almost 10 years ago. The formula doesn't have any microbeads (thumbs up); instead, shelled algae is used to scrub off the dead skin.

"It's all about skin purity," Sonia said. "Pull it all out and leave it in the best shape possible."

As a professional artist, Sonia believes a clear complexion is the foundation of a flawless face — not makeup. The face wash, toner, and black clay mask will hit Target shelves this August with a Gel-to-Oil Makeup Removing Cleanser coming in November. Oh, and did we mention that everything is under $16?