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Coming Soon: Kérastase Ciment Thermique

Fri, 08/10/2007 - 12:00pm by bellasugar
7,621 Views - 2 comments

If you're already a fan of Kérastase shampoos and conditioners, you'll be excited about the line's forthcoming styling product. Ciment Thermique, debuting in October, is a heat-activated "reconstructor" styling product. Meant for weak, fine and aging hair, it promises to leave hair shiny, smooth and stronger.

According to Kevin Scerbo, national training director for Kérastase, Ciment Thermique is designed to last up to five shampoos. It's more effective if you apply heat in the form of a hot iron or blast of blow-dryer. Priced at $34, it'll be rolling out to stylists and salons over the next month—a move intended to build buzz and get clients excited about the treatment.

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2 Comments Add a Comment

  • SugarFreak's picture
    SugarFreak
    1

    LOVE Kérastase! I use their Oleo-relax line...but would this one work on my hair? It's dry, but it's thick and curly.

    1 year 9 weeks ago Report Comment
  • DIAMONDG's picture
    DIAMONDG
    2

    it worked on mine..it protects you from any styling heat ..i use the oleo -relax too..everything is great

    1 year 8 weeks ago Report Comment

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