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Beauty Byte: Pete Wentz to Launch Makeup Line

Tue, 04/01/2008 - 7:00am by bellasugar
8,613 Views - 46 comments

Who would have thought that emo heartthrob Pete Wentz would become such a beauty-industry mogul? He's already announced his plan to open a salon in Chicago, and now the king of guyliner is branching out into cosmetics. He's about to launch a collection of five vegan, punk-themed pencil eyeliners called WentzPentz. Pete said:

"Fall Out Boy has always been known for its pop hooks and good looks, and like David Bowie before me, I am known for my displays of cosmetic derring-do. For too long, I've been keeping my eyeliner know-how to myself. Now, with the debut of WentzPentz, guys — and girls — everywhere will be able to have a piece of the Fall Out Boy lifestyle."

Sold individually, WentzPentz eyeliners will retail for $3.99 each at Hot Topic. They'll be available in five shades, each inspired by Pete's childhood in the Chicago area:

  • Green-Eyed Sidekick
  • Fireside Bowl
  • By the Power of Grayskull
  • Let's Take the Brown Line to Wellington
  • Blue Line, Next Stop: Damen

In addition, Pete plans to partner with Ken Paves to design his own line of clip-on hair extensions for men. "Jess [Simpson] has had great success with hers," he said. "I hope to get Hair Dude up and running by late 2008."

Update: Since Pete's "makeup collection" is amazingly being reported as fact by the Chicago RedEye and other publications, now seems a good time to emphasize that this was an April Fool's Joke. (Click the "he said" link above.)
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46 Comments Add a Comment

  • aimeeb's picture
    aimeeb
    1

    Not something I think any real woman would try but you know his fans and other young rock and roll guys/girls will love it.

    13 weeks 4 days ago Report Comment
  • acemonkey's picture
    acemonkey
    2

    Hair Extensions for men? What tha? I don't think those would sell well Pete. The eyeliner is interesting though and for $3.99 that's pretty reasonable.

    13 weeks 4 days ago Report Comment
  • bailaoragaditana's picture
    bailaoragaditana
    3

    Erm... you know, I think I'm good with my current eyeliners. Having to go to Hot Topic to buy makeup would just be... off-putting, I think. And hair extensions for guys? I mean, I'm a big proponent of men with long hair, but extensions? That's just a bit creepy.

    13 weeks 4 days ago Report Comment
  • emalove's picture
    emalove
    5

    I like the idea that they're vegan, but I probably won't try these.

    13 weeks 4 days ago Report Comment
  • em1282's picture
    em1282
    6

    The only thing I like are the names of the eyeliners, but that could just be the Chicagoan/Blue-and-Brown-line-rider in me speaking. Oh, yeah, and I liked He-Man too. Smiling I also don't know much about Hot Topic, but I don't think I'd buy my makeup from there...

    13 weeks 4 days ago Report Comment
  • Echidna girl's picture
    Echidna girl
    7

    Wow - talk about trying to cash in on your fame. Like I want to buy my makeup from this guy. What exactly are his makeup and beauty design credentials again?

    Oooooh, he's famous....that's right. That makes him an expert. Ka-ching!

    13 weeks 4 days ago Report Comment
  • kethan's picture
    kethan
    11

    Cool! I know a lot of sceney hipsters that would be into these, they'll be like the bourgeois versions of Jean-Paul Gaultier's "Le Male Tout Beau" cosmetic range for cough cough "men" cough. But Idk about the clip-on hair, that's probably too much.

    13 weeks 4 days ago Report Comment
  • BeautyPopStar's picture
    BeautyPopStar
    12

    o funny, Wow, this is so funny, I was just thinking the other day when would a male popstar start playing around with makeup... very appropriate!

    13 weeks 4 days ago Report Comment
  • facin8me's picture
    facin8me
    15

    Bella, I know this is a joke, but the eyeliner names were so Chicago and clever that I momentarily thought this could be legit. Let's take the brown line to Wellington? Classic.

    13 weeks 4 days ago Report Comment
  • annebreal's picture
    annebreal
    16

    I'm calling April Fools too. That press release just sounds fake to me, "cosmetic derring-do" and saying he's teaming up with the Paves for boy extensions? If it's a joke, it's pretty lame, and if it's true, it's extremely lame.

    13 weeks 4 days ago Report Comment
  • munka's picture
    munka
    18

    it has to be April Fools, but sadly it's also pretty believable.. he's got the salon opening, he's got his clothing line... what next??

    13 weeks 4 days ago Report Comment
  • Jude C's picture
    Jude C
    19

    I could see him selling guyliner. I wouldn't buy it, but I could see it.

    13 weeks 4 days ago Report Comment
  • runningesq's picture
    runningesq
    20

    Oh, no! I think this is true! I remember seeing it on dlisted and perezhilton ... and unlike the other popsugar fools, this one never says april fools! Shocked

    13 weeks 4 days ago Report Comment
  • kayleigh83's picture
    kayleigh83
    27

    what the... for serious? am i the only one still waiting for an "april fools!" or what?

    13 weeks 4 days ago Report Comment
  • redrover189's picture
    redrover189
    28

    No, Kayleigh, any minute Bella will tell us it's all a joke...I hope...seriously...April Fools?

    Hair extensions?!

    13 weeks 4 days ago Report Comment
  • bananana's picture
    bananana
    30

    *If* this isn't an April Fools Day joke,

    Those eyeliners look so incredibly dumb I can't even describe it. Not to mention that WentzPentz and Hair Dude are EVEN MORE INCREDIBLY DUMB names.

    13 weeks 4 days ago Report Comment
  • calliope's picture
    calliope
    31

    Oh, I can't stand Pete Wentz, his leaked penis pictures, or Fall Out Boy. Go away and take your girlfriend with you!

    13 weeks 4 days ago Report Comment
  • fortheloveofrock's picture
    fortheloveofrock
    36

    SOOOOOOOOO GAYYYYY. IF I WAS ASHLEE SIMPSON I WOULD BE ASHAMED. AT LEAST HE KNOWS WHAT THE FANS WANT. HOTTOPIC...NICE PETE, NICE.

    13 weeks 3 days ago Report Comment
  • AKirstin's picture
    AKirstin
    37

    I cannot believe he just oh-so-casually compared himself to Bowie. Keep dreaming, loser.

    13 weeks 3 days ago Report Comment
  • shernic82's picture
    shernic82
    39

    Some guys look amazing with long hair (like my bestie, he's adorable!), but extensions? seriously?

    i wish the whole "emo" craze would just die. enough already!

    13 weeks 3 days ago Report Comment
  • bisou002's picture
    bisou002
    41

    ok, i'm a day late, but i was COMPLETELY expecting this to be an april fool's post from yesterday. you have GOT to be kidding me. how TACKY!!

    13 weeks 3 days ago Report Comment
  • fortheloveofrock's picture
    fortheloveofrock
    45

    Terryt18, I'm not using the term GAY pejoratively. I have male friends who happen to be gay that wear lots of eyeliner. Thus, I find it to be a very gay thing for him to do. I don't find it insulting. Sorry if you do. =/

    13 weeks 1 day ago Report Comment

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